Auctive develops insights and recommendations that begin with brand positioning and target consumers, and then work back through the supply chain to link marketing and sales strategies
Auctive creates accelerated growth strategies to optimize and expand beverage and food products in new and existing channels and markets. Our areas of focus include:
Channel Prioritization & Strategy: Identifying accounts that offer the greatest potential to grow a brand and maximize profits.
Market Entry Strategy: Solving distribution and channel complexities to successfully develop brands and categories in new markets.
Route-To-Market Optimization: Developing roadmaps for how to most effectively and smartly go to market.
Category Dynamics: Mapping product categories’ dynamics and complexities to identify new opportunities for growth.
Product & Packaging Innovation: Evaluating consumer and customer reactions to ensure new concept viability.
Retailer Strategy: Helping brand owners and retailer partners identify and develop growth opportunities.
Training & Execution: Providing guidance to ensure adoption and implementation of selling strategies.