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Cultural Shift
America is in the mist of a significant cultural transformation, with dramatic implications for the beverage and food industry.
- New cultural mosaic
- Mainstream America is increasingly influenced by cultural fusions created by young, urban and ethnic populations.
- These cultures defy old labels and help to re-define lifestyles and tastes as young, urban multi-ethnic populations grow in size and economic power.
- Society continues to fragment into affinity groups based on common goals, interests and lifestyles.
- Personalized health
- A greater understanding of individual health needs and predispositions helps to drive customized approaches to health maintenance and wellness.
- Increased personal interest in health magnifies trends toward greater attention to beverage and food ingestion and personalized selections.
- The high expectations and heavy spending of boomers are increasingly directed at living longer, more active lives after "retirement".