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Retailer & Trade Insights

We track and assess the business landscape and competitive positions in channels through trade audits and gatekeeper/influencer interviews. 

Trade Audits
  • Background on type of account
  • Account location and environment
  • Typical consumer mix
  • Benchmark brand presence
  • Price points
  • Brand adjacencies
  • Shelf space
  • Point of purchase materials
  • Competitive volumes
focus and approach
Gatekeeper Interviews
  • Merchandising activities
  • Category share & positioning
  • Promotional activities & metrics
  • Trends
  • Growth strategy & tactics
  • Brand equities
  • Product availability
  • Prime locations