Capabilities

We conduct ‘street level’ research at the point of sale to develop actionable insights and recommendations that inform and drive strategies.

Consumer Insights: We conduct interviews and shop-alongs to observe behavior at the point of purchase to gain insights and perceptions.

Retailer & Trade Insights: We speak to store owners, managers, other trade gatekeepers, and influencers as well as audit accounts to identify best practices and trends.

Distributor Insights: We profile distributor capabilities, interview key personnel, and analyze routes to create metrics, recommend contract structures, and address issues between parties.

Market Test & Tracking: We track and evaluate new products, packaging, merchandising effectiveness, and distribution programs to uncover market opportunity and growth potential.

Proprietary Industry Databases: We have developed and continue to build detailed databases on the food and beverage industry including global category maps, specific market maps with distribution and market capabilities, and detailed listings of independent DSD distributors.

We have executed in major accounts as well as broad channel types: Sam’s Clubs, Circle-K, 7-11, Price Chopper, Safeway, Kroger, Meijer, HEB, Hooter’s, Applebee’s, pub chains, independent bars, c-stores, Hispanic grocery.